Overview
Search visibility and performance analysis, 9 Jul 2026
Where Foresters is now. Rank #7 of 24 tracked domains on the combined visibility index, with 2,200 ranked keywords and no citations yet in Google's AI-generated answers on the tracked terms.
What changed. Estimated organic traffic dipped from 60k monthly visits in January to 43.2k in the spring, and has since recovered to 94.8k, the highest point in the tracked period. No competitor mutual has gained an AI answer citation on the tracked terms, so the first-mover opportunity remains open.
What to do next. Push child trust fund hub into top 3. Fix multi-region duplicate schema and entity type. Full detail and owners are on the Recommendations page.
Visibility trend
Estimated monthly visits to foresters.com from ranked keywords. January to June come from archived monthly visibility records; July was verified live on 9 July 2026.
Alerts
Automatic alerts from the latest report: AI visibility, competitor movement, namesake brand risk, delivery blockers and community signals.
Composite visibility leaderboard (top 10)
Weighted index combining top-10 rankings share, traffic value share, AI Overview citation share and AI assistant / social mention share. Foresters is rank 7 of 24.
| Rank | Domain | Keywords | Top 10 | Traffic value | Vis. index |
|---|---|---|---|---|---|
| #1 | GOV.UK Reference only | 1,620 | 11 | £663.5k | 95.0 |
| #2 | MoneySavingExpert | 710,807 | 235,250 | £97.62m | 58.3 |
| #3 | Which? | 406,502 | 98,796 | £18.22m | 38.9 |
| #4 | MoneyHelper | 122,141 | 65,012 | £26.93m | 36.7 |
| #5 | Forbes Advisor UK | 570,015 | 125,393 | £11.43m | 27.2 |
| #6 | Hargreaves Lansdown | 98,921 | 66,827 | £101.61m | 21.9 |
| #7 | Foresters Financial UK Us | 2,200 | 551 | £420.1k | 19.3 |
| #8 | Barclays | 91,577 | 32,825 | £30.83m | 13.8 |
| #9 | MoneySuperMarket | 203,302 | 74,782 | £57.07m | 9.7 |
| #10 | Moneyfacts | 35,964 | 11,996 | £5.99m | 5.0 |
Weights: top-10 share 40%, traffic value share 25%, AIO citation share 20%, LLM and social share 15%.
Report details
The reporting period and performance context used in this report.
- Report date
- 2026-07-09
- Report for
- Foresters Financial UK
- Visibility rank
- #7 of 24
- Branded clicks (Apr-Jun)
- 271,661
- Non-branded clicks (Apr-Jun)
- 11,609
Source: Search visibility, search performance, analytics and task data, 9 July 2026.