Timelines
Historical search visibility records, Jan-Jun 2026 plus July report
Tracked domains
24
in domain race
Period
2026-01 to 2026-07
historical records
Foresters ETV (latest)
£94.8k
+£0 vs prior month
Annotations
10
timeline events
Domain race
Estimated traffic value by month for Foresters and the highest-visibility competitors.
01
02
03
04
05
06
07
Foresters Financial UKHargreaves LansdownMoneySavingExpertNatWestMoneySuperMarketForbes Advisor UKMoneyHelperBarclays
Competitor trend table
ETV sparkline per tracked domain over the backfilled period.
| Domain | Trend | Latest ETV | Latest keywords | Note |
|---|---|---|---|---|
| Foresters Financial UK | £94.8k | 2,200 | Historical search visibility records, Jan-Jun 2026. | |
| OneFamily | £221.7k | 5,655 | Historical search visibility records, Jan-Jun 2026. | |
| Wealthify | £26k | 4,644 | Historical search visibility records, Jan-Jun 2026. | |
| Shepherds Friendly | £18.7k | 4,262 | Historical search visibility records, Jan-Jun 2026. | |
| Foresters Friendly Society | £16.2k | 1,147 | Historical search visibility records, Jan-Jun 2026. | |
| Scottish Friendly | £6.1k | 653 | Historical search visibility records, Jan-Jun 2026. | |
| Sheffield Mutual | £4.2k | 638 | Historical search visibility records, Jan-Jun 2026. | |
| Healthy Investment | £2.1k | 393 | Historical search visibility records, Jan-Jun 2026. | |
| Hargreaves Lansdown | £30.46m | 98,921 | Historical search visibility records, Jan-Jun 2026. | |
| NatWest | £7.65m | 96,900 | Historical search visibility records, Jan-Jun 2026. | |
| Barclays | £6.87m | 91,577 | Historical search visibility records, Jan-Jun 2026. | |
| HSBC | £6.1m | 84,004 | Historical search visibility records, Jan-Jun 2026. | |
| NS&I | £3.92m | 8,135 | Historical search visibility records, Jan-Jun 2026. | |
| AJ Bell | £3.17m | 64,514 | Historical search visibility records, Jan-Jun 2026. | |
| Fidelity | £1.93m | 41,931 | Historical search visibility records, Jan-Jun 2026. | |
| Vanguard | £639.3k | 9,181 | Historical search visibility records, Jan-Jun 2026. | |
| MoneySavingExpert | £23.29m | 710,807 | Historical search visibility records, Jan-Jun 2026. | |
| MoneySuperMarket | £7.49m | 203,302 | Historical search visibility records, Jan-Jun 2026. | |
| Forbes Advisor UK | £7.1m | 570,015 | Historical search visibility records, Jan-Jun 2026. | |
| MoneyHelper | £6.96m | 122,141 | Historical search visibility records, Jan-Jun 2026. | |
| Which? | £6.35m | 406,502 | Historical search visibility records, Jan-Jun 2026. | |
| Moneyfacts | £1.63m | 35,964 | Historical search visibility records, Jan-Jun 2026. | |
| GOV.UK | £269.1k | 1,620 | Historical search visibility records, Jan-Jun 2026. | |
| Boring Money | £80.6k | 3,913 | Historical search visibility records, Jan-Jun 2026. |
Event annotations
Key dates that moved the market or our position.
26 Mar 2026
GEO opportunity and banner analysis content
Priority sequence set: CTFs first, then Shariah, then Junior ISAs.
1 Apr 2026
Zero AIO citations baseline set AI update
Foresters had zero AIO citations across the tracked category query set. Target proposed: at least 3 AIO citations by end of Q3 2026.
9 Apr 2026
Shariah selected as GEO proof of concept content
Kelly and Daniel agreed Shariah is the best GEO proof of concept: lower competition, contained page set, measurable after one month.
13 May 2026
Dan raised Reddit, schema, A/B testing urgency tracking
Email thread with Dan: schema data, A/B testing and tracking are fundamental and need sorting ASAP. Reddit strategy and internal sign-off discussed.
21 May 2026
Shariah ISA pages live with pre-app flows content
Shariah ISA, Shariah Junior ISA and Shariah Lifetime ISA pages plus pre-app forms now indexed. Engagement rate 0.51 to 0.78 across the cluster.
21 May 2026
Tag manager implementation pending sign-off tracking Blocker
Tracking needs tag manager implementation and sign-off. Shariah form tracking and internal UTM handling not fully settled. Blocker for A/B testing.
21 May 2026
Schema requires internal sign-off schema Blocker
Schema implementation requires internal sign-off. Current issues: multi-region duplicate schema and wrong entity type. Can damage AI understanding.
18 Jun 2026
Foresters brand system standardised site change
Canonical brand tokens adopted across the dashboard. Plum #5E2750, Teal #1A8A8A, Gold #C4A052, Cream #F5F2ED.
9 Jul 2026
Best junior isa AIO cites no mutual AI update
Google AI Overview for best junior isa cites MSE, gov.uk, Which, Forbes. Neither Foresters nor any competitor mutual is cited or named. Open first-mover position.
9 Jul 2026
Ranked keyword count appears higher than May baseline investigation
Search visibility analysis 9 Jul returns 2,200 ranked keywords (126 at pos 1), up from the 1,294 recorded in the 9 July spec baseline. The Jan to Jun drop noted in the spec appears to have recovered. Validate in Phase 1 QA.
How to read these timelines
Timeline values are read from monthly historical search records for Jan-Jun and the July report.
Source: Historical search visibility records, Jan-Jun 2026 plus July report