LLM Visibility
AI visibility analysis
Foresters is named in 47 UK AI Overview answers, rank 15 of 16 tracked brands, and the namesake society matches it at 47, so half of the brand's UK AI presence points at the wrong organisation. The nearest competitor mutual (OneFamily) has 312 mentions. Across 1,035 analysed answers on the tracked keyword universe, foresters.com is cited in 54 while moneysavingexpert.com is cited in 434.
Brand mention league
How often each brand is named in AI answers. Google AI Overview counts are UK answers; ChatGPT counts are worldwide shared conversations.
| Rank | Brand | Google AIO (UK) | ChatGPT | AI query volume | Cited alongside |
|---|---|---|---|---|---|
| #1 | Barclays | 25,233 | 21.47m | natwest.comhsbc.co.ukmoneysavingexpert.com | |
| #2 | HSBC | 24,567 | 24.6m | natwest.comhsbc.co.ukmoneysavingexpert.com | |
| #3 | NatWest | 22,668 | 18.23m | natwest.comhsbc.co.ukmoneysavingexpert.com | |
| #4 | Hargreaves Lansdown | 14,867 | 50 | 38.44m | youtube.comhl.co.uken.wikipedia.org |
| #5 | Vanguard | 13,722 | 20,307 | 6.46m | youtube.comhl.co.uken.wikipedia.org |
| #6 | Scottish Friendly | 10,157 | 1,251 | 9.58m | youtube.comhl.co.uken.wikipedia.org |
| #7 | AJ Bell | 6,750 | 117 | 17.34m | youtube.comhl.co.uken.wikipedia.org |
| #8 | Shepherds Friendly | 5,487 | 2,574 | 3.32m | youtube.comhl.co.uken.wikipedia.org |
| #9 | MoneySavingExpert | 4,300 | 8.06m | natwest.comhsbc.co.ukmoneysavingexpert.com | |
| #10 | NS&I | 4,091 | 3.15m | natwest.comhsbc.co.ukmoneysavingexpert.com | |
| #11 | Moneyfacts | 3,545 | 5.47m | natwest.comhsbc.co.ukmoneysavingexpert.com | |
| #12 | Fidelity | 2,180 | 1,720 | 2.05m | youtube.comhl.co.uken.wikipedia.org |
| #13 | Wealthify | 433 | 6 | 173.2k | youtube.comhl.co.uken.wikipedia.org |
| #14 | OneFamily | 312 | 14 | 304.9k | youtube.comhl.co.uken.wikipedia.org |
| #15 | Foresters Financial Us | 47 | 35 | 10.5k | youtube.comhl.co.uken.wikipedia.org |
| #16 | Foresters Friendly Society Namesake risk | 47 | 3 | 17.1k | youtube.comhl.co.uken.wikipedia.org |
Foresters mentions by model
Mention records for Foresters Financial per AI model, all locations.
| Domain | Tier | Answers citing | Share |
|---|---|---|---|
| MoneySavingExpert | Tier 3 | 434 | 42% |
| GOV.UK | Reference | 373 | 36% |
| youtube.com | Untracked | 311 | 30% |
| MoneyHelper | Tier 3 | 299 | 29% |
| Hargreaves Lansdown | Tier 2 | 205 | 20% |
| legalandgeneral.com | Untracked | 192 | 19% |
| aviva.co.uk | Untracked | 185 | 18% |
| Which? | Tier 3 | 161 | 16% |
| MoneySuperMarket | Tier 3 | 136 | 13% |
| reddit.com | Untracked | 130 | 13% |
| NatWest | Tier 2 | 105 | 10% |
| Barclays | Tier 2 | 98 | 9% |
| Fidelity | Tier 2 | 94 | 9% |
| moneytothemasses.com | Untracked | 91 | 9% |
| reassured.co.uk | Untracked | 86 | 8% |
| Category | Answers | Foresters | Top cited domains |
|---|---|---|---|
| Brand | 14 | 9 cited | foresters.com (9)uk.trustpilot.com (5)ourlifeplan.co.uk (5)glassdoor.co.uk (3) |
| Brand+CTF | 0 | Not cited | |
| Child Trust Fund | 102 | 12 cited | gov.uk (75)moneyhelper.org.uk (51)equifax.co.uk (32)youtube.com (29) |
| Junior ISA | 147 | 11 cited | moneysavingexpert.com (91)gov.uk (84)hl.co.uk (69)which.co.uk (53) |
| Life insurance | 151 | Not cited | legalandgeneral.com (102)aviva.co.uk (89)reassured.co.uk (86)postoffice.co.uk (63) |
| Lifetime ISA | 118 | 10 cited | moneysavingexpert.com (92)gov.uk (83)moneyboxapp.com (51)youtube.com (42) |
| Mutual / category | 27 | Not cited | lawcom.gov.uk (14)sheffieldmutual.com (10)tfs.uk.com (9)gov.uk (8) |
| Pensions | 115 | Not cited | gov.uk (81)legalandgeneral.com (70)moneyhelper.org.uk (63)aviva.co.uk (48) |
| Savings & Investment Plans | 114 | Not cited | youtube.com (41)mandg.com (33)canadalife.co.uk (32)hl.co.uk (31) |
| Shariah / halal | 19 | 6 cited | islamicfinanceguru.com (15)wahed.com (11)hl.co.uk (11)youtube.com (9) |
| Stocks and Shares ISA | 228 | 6 cited | moneysavingexpert.com (146)youtube.com (104)reddit.com (59)which.co.uk (58) |
| AI answer to | Model | AI volume | Foresters | Cited domains |
|---|---|---|---|---|
foresters financial contact number | Google AI Overview | 320 | Foresters cited | foresters.comforestersfinancial.com.aufacebook.com |
foresters financial reviews | Google AI Overview | 110 | Not cited | uk.trustpilot.comourlifeplan.co.ukyoutube.comreddit.com |
foresters financial services reviews | Google AI Overview | 110 | Foresters cited | uk.trustpilot.comforesters.comourlifeplan.co.ukglassdoor.co.ukuk.indeed.comsmartmoneypeople.com |
what is foresters financial | Google AI Overview | 110 | Foresters cited | foresters.comen.wikipedia.org |
foresters financial review | Google AI Overview | 110 | Foresters cited | foresters.comourlifeplan.co.ukuk.trustpilot.comie.trustpilot.comyoutube.comdbrs.morningstar.com |
foresters financial number | Google AI Overview | 110 | Foresters cited | foresters.comsit.foresters.com |
foresters financial bromley reviews | Google AI Overview | 90 | Not cited | glassdoor.co.ukuk.trustpilot.comie.trustpilot.comourlifeplan.co.ukglassdoor.com.hkuk.indeed.com |
foresters financial app | Google AI Overview | 70 | Foresters cited | foresters.com |
foresters financial address | Google AI Overview | 50 | Foresters cited | foresters.comqa.foresters.comen.wikipedia.org |
foresters financial opening times | Google AI Overview | 50 | Foresters cited | foresters.comqa.foresters.comforestersfriendlysociety.co.uk |
foresters financial services reviews | Google AI Overview | 110 | Foresters cited | uk.trustpilot.comforesters.comourlifeplan.co.ukglassdoor.co.ukuk.indeed.comsmartmoneypeople.com |
foresters oaks newport | Google AI Overview | 590 | Not cited | naturalresources.waleswoodlandtrust.org.ukfind-and-update.company-information.service.gov.uksugarvine.comcamra.org.ukancientmonuments.uk |
The namesake society is cited in 11 of the 1,035 analysed answers and matches our UK mention count, so AI systems currently present both organisations with similar weight. Entity clarity on foresters.com (consistent organisation schema, a clear distinction statement, citable category content) is the correction path.
What this module covers. The evidence here comes from two verified datasets: Google AI Overview answers (UK) and publicly shared ChatGPT conversations (global, mostly US). Equivalent answer datasets for Gemini, Claude and Perplexity are not yet available at this depth, so those assistants are not counted here. Direct spot-checks of those models can be added as a separate exercise.
How this differs from the AI Overview tracker. The AI Overview tracker checks a fixed list of tracked keywords and records who is cited in each answer, so it can legitimately show zero Foresters citations on those terms. This module searches a much broader pool of real AI answers for any mention of each brand name, which is why it can find brand mentions even while the tracked keyword set shows none. The two views answer different questions: "are we cited on our target terms?" and "does AI talk about us at all?"
Source: AI visibility analysis. The mentions dataset covers Google AI Overview answers (UK-filtered where noted) and shared ChatGPT conversations (global, predominantly US).